New Cell Phone
Facing Global Market Challenge with New Cell Phone Series
By : Maxeka Lumuda
Cellular phone has been becoming an integral part of today’s life. With the availability of wireless cellular network by many different providers, it gives communication flexibility for people all over the world. More and more people chose cellular phone service and the customer of cellular phone network are growing rapidly. In some country, even the new cell phone customers outnumber the fixed line customers. That’s a fact we should realize about growing number of celullar phone.
It can not be denied that cellular phone is a promising market. In Stat/MDR reported that the cellular phone market increased 11%. This increasing is the result of new mobile data technology that allows cellular phone becomes a multifunctional device that supports the wireless lifestyle. This is a great opportunity for cellular phone manufacturers industry to release new cell phone. Nokia is still dominating the market with almost one third of total market shares. Others than its traditional competitors like Siemens, Motorola and Sony Ericson, Nokia have new contenders from South Korea, Samsung and LG.
Those two competitors are originally consumers electronics manufacturing and released new cell phone as their new product lines. Samsung is more aggressive with its premium products and could gain the second position in global market share. LG mobile phone is less aggressive than its fellow South Korean manufacturer. However it began to reach better market share with their new cell phone series.
Cellular phone market in year 2009 has many challenges. The development of mobile data technology brings new needs of Smartphone. In the last years, global cell phone market was surprised with the phenomenon of iPhones and RIM’s Blackberry. LG mobile phone who are looking more market share also find it as challenge to develop new cell phone series with advanced technology and capability.
LG mobile phone has been turning their strategies from middle class cell pone in to a new cell phone series with Smartphone capabilities. After the success of Chocolate series, LG mobile phone released new series called Cookies series. Unlike the Chocolate that has a strong point on beautiful design, Cookies series offers wireless capability and full touch screen experience. It is easy to predict that this series is trying to challenge the iPhone’s popularity. With their Cookies series and another new cell phone series especially the cheap starter cell phones, LG mobile phone are looking a better position in this future’s cellular phone market share. With their aggressive product release, it could be possible to them.
Check out my other guide on : wireless cell phone , cell phone gps , cell plans
Recommended Products:
